A Step By Step Guide PLS-SEM Data Analysis Using SmartPLS 4 (Partial least squares structural equation modeling)

“A Step By Step Guide PLS-SEM Data Analysis Using SmartPLS 4 (Partial least squares structural equation modeling)” is an indispensable resource for researchers and students seeking a comprehensive understanding of PLS-SEM data analysis. This book provides step-by-step practical guides using SmartPLS 4, covering essential topics such as analyzing mediation models, moderation models, multigroup analysis, multiple-order models, and formative models. With detailed explanations and 11 hands-on research examples, readers can confidently navigate each stage of the research and data analysis process. This comprehensive guide ensures a thorough understanding of PLS-SEM data analysis, making it a valuable teaching and learning tool for research courses. The inclusion of exercises at the end of each chapter enhances readers’ comprehension and reinforces key concepts. Whether you are a novice or an experienced practitioner, this book equips you with the necessary knowledge and skills to conduct rigorous PLS-SEM data analysis using SmartPLS 4. Stay ahead in your research endeavors and unlock the full potential of PLS-SEM with this invaluable guide.

This book focuses on step-by-step practical guides for PLS-SEM data analysis using the SmartPLS 4, including 1. Analyzing mediation models, 2. Analyzing moderation models using the two-stage approach, 3. Analyzing moderating effects using the multigroup analysis, 4. Analyzing multiple-order models, and 5. Analyzing formative models. Concepts are explained in detail with 11 step-by-step hands-on research examples to enable readers to carry out confidently each stage of the research and the PLS-SEM data analysis process:

• Analyzing the effects in a mediation model
• Analyzing the effects in a sequential mediation model
• Analyzing the effects in a parallel mediation model
• Analyzing the moderating effect of a single-moderator
• Analyzing the moderating effect on a mediation model (two-stage approach)
• Analyzing the moderating effect on a mediation model (multigroup analysis)
• Analyzing the moderating effects on a multiple regression model
• Analyzing the mediating effect of a reflective-reflective two-order model
• Analyzing the effects of a reflective-formative two-order model in a multivariate model
• Analyzing the effect of a single-order formative model
• Analyzing the effect of a formative-formative two-order model

The book is a useful teaching and learning tool for research courses. Exercises are provided at the end of each chapter to reinforce readers’ understanding of the chapter.

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